Marketing & Communication Coordinator

About LA ROSÉE

Since 2015, La Rosée has redefined natural skincare, offering products made with up to 100% natural ingredients, clinically proven effectiveness, and eco-conscious packaging. Now available exclusively at Shoppers Drug Mart, La Rosée introduces 18 carefully curated SKUs to the Canadian market, focusing on face care, body care, and hygiene essentials designed for all skin types, including the most sensitive.

With a steadfast commitment to clean beauty and sustainability, La Rosée avoids controversial ingredients, delivering high-performance, natural formulations that are both effective and planet-friendly. Proudly designed and manufactured in France, the brand aligns luxury with responsibility.

This launch marks La Rosée’s entry into Canada, building on its position as the #1 growth driver in the French dermocosmetics market (May 2023 - April 2024, GERS data) and offering Canadian consumers a fresh approach to natural, high-efficacy skincare.

About the Role

As we launch in Canada through an exclusive partnership with Shoppers Drug Mart, we are looking for a proactive and hands-on Marketing & Communications Coordinator based in the Greater Toronto Area. This role will be key in executing our go-to-market strategy, championing our brand values, and driving sustainable growth. We are seeking someone with a solid marketing background, ideally with experience working with Shoppers Drug Mart, who can hit the ground running in a dynamic and fast-paced environment.

In this role, you will be responsible for implementing LA ROSÉE’s marketing strategy in Canada, ensuring flawless execution across all touchpoints. Working closely with our French headquarters while making key local decisions, you will oversee marketing initiatives—from impactful campaigns to in-store activations. Your deep understanding of SDM’s dynamics will be essential in maximizing brand visibility and driving strong business results.

As our brand grows in Canada, this position offers the potential for greater responsibility and career development within the company.

Your Key Responsibilities

1. Marketing & Campaign Management

• Execute the Canadian Marketing Strategy: Implement a marketing plan tailored to LA ROSÉE’s exclusive partnership with Shoppers Drug Mart (SDM), driving visibility and sales.

• Event Coordination: Collaborate with the PR agency to organize impactful launch events and coordinate local activations that resonate with Canadian consumers.

• Market Insights: Conduct store visits and analyze market trends to ensure campaigns remain relevant and competitive.

2. Brand Collaboration & Budget Oversight

• Strategic Alignment: Partner with the LA ROSÉE France team to align Canadian initiatives with the global brand vision.

• Performance Reporting: Deliver monthly reports on campaign results, market feedback, and emerging opportunities.

• Budget Management: Monitor and optimize the pre-established annual marketing budget to maximize ROI and ensure sustainable growth.

3. Digital Presence & E-Commerce

• Social Media Strategy: Create and adapt content using brand assets from the French team, ensuring consistency while tailoring messaging for the Canadian market. Execute a social media plan to drive engagement and brand awareness.

• Influencer Partnerships: Build and manage relationships with Canadian influencers, oversee product seeding, and track performance to maximize brand visibility.

• E-Commerce Preparation: Plan and oversee the launch of LA ROSÉE’s Canadian e-commerce platform, ensuring smooth execution. As the platform grows, this role may involve managing a junior team member to support daily operations.

4. Merchandising & Competitive Analysis

• In-Store Displays: Coordinate with the French design team to create impactful product displays and ensure seamless implementation in stores.

• Pricing Strategy: Conduct competitor analysis and collaborate with teams in France and Canada to finalize launch pricing for new products.

What We’re Looking For

Qualifications & Experience:

• Education: Bachelor’s degree in Business, Marketing, or a related field.

• Experience: Minimum 2-3 years in marketing, ideally within cosmetics, beauty, or premium lifestyle brands.

Skills & Attributes:

• Proven ability to manage budgets and execute data-driven marketing strategies.

• Strong organizational skills with the ability to juggle multiple priorities.

• Exceptional analytical skills to measure results and inform decisions.

• Bilingual in French and English, with excellent communication abilities.

• Proficient in marketing tools and platforms, with a flair for creativity.

• A passion for sustainability, clean beauty, and high-growth environments.

Why Join LA ROSÉE?

• Be part of a brand that’s revolutionizing skincare with simplicity, authenticity, and a commitment to nature.

• Play a key role in bringing LA ROSÉE’s mission to life in Canada, backed by a passionate and innovative global team.

• Contribute to a purpose-driven movement that prioritizes sustainability, transparency, and ethical beauty.

• Thrive in a collaborative and dynamic environment where your ideas and creativity will make a meaningful impact.

• Join us in shaping the future of beauty—creating solutions that care for people and respect the planet.

Employment  Details

Location: Toronto, ON

Employment Type: Full-time employment contract (10 months), with the potential to transition into a permanent role.

Compensation: Compensation aligned with industry standards and experience.

Start Date: March 2025

Applicants must be legally authorized to work in Canada (e.g., valid work permit, permanent residency, or citizenship).

How to Apply

Send your résumé and a short cover letter to Marketing Manager La Rosée

***Important: Please name your file as follows before sending: [First Name] [Last Name] - Resume - [Job Title].pdf Example: Jane Doe - Resume - Sales Specialist.pdf — Applications with files named only “Resume” or “CV” may not be considered.

The Company provides equal opportunity to all employees and job applicants, without regard to race, skin colour, religion, sex, sexual orientation, national origin, age, disability, or any other characteristic protected by law.